Starting with Ruby Chewsday’s existing logo, a bold and playful brand system was developed to help the company stand out in the pet market. Vibrant colours and a friendly, approachable tone bring the brand to life across freeze-dried dog treat packaging and extend seamlessly into the website design, creating a cohesive and memorable brand presence.

This project was created during employment at Whistler Creative.
All rights are retained by Whistler Creative.