Typography
A soft, timeless serif brings warmth, professionalism, and a sense of heritage. This is paired with a clean, modern sans serif to keep layouts feeling fresh, approachable, and easy to read across digital and print applications.

Colour Palette
Dark Slate Blue grounds the brand, inspired by Squamish’s natural surroundings and the Chamber’s steady, dependable role.
Clay Orange adds warmth and energy, introducing a sense of optimism and approachability.
Brighter accent colours bring vibrancy and flexibility, helping the brand feel dynamic and inclusive.
Soft neutrals, including light blues and whites, balance the palette and create a calm, welcoming foundation.

Shapes & Graphics
Simple geometric forms - primarily squares with a mix of rounded and straight corners - add structure while maintaining a friendly, modern feel. Thin line work is used throughout layouts to subtly represent connection, collaboration, and the relationships that support a thriving local business community.